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Are you in the market for a new Buick Encore GX? If so, it’s time to get excited. Buick recently announced that it is now partnering with Reese Witherspoon’s media company, Hello Sunshine, giving you even more access to fun and entertaining media. Take a look at what this partnership means for Buick and its consumers.
What Is Hello Sunshine?
Hello Sunshine is a media company founded by Reese Witherspoon. It operates as a home base for Reese’s popular book club. The goal of Hello Sunshine is to place women in the spotlight. Each story shared through Hello Sunshine is shared with the intent of shining a light on where women are now and helping them continue creating new paths forward.
Each month, Reese chooses a new novel for her book club that is then shared through Hello Sunshine. With podcasts and exciting audiobooks by women, Hello Sunshine is a great source of empowering and uplifting media that you can now easily enjoy while you drive.
Why Establish This Partnership?
According to Buick, statistics show that 55% of its consumers are women. By establishing a partnership with Hello Sunshine, Buick is hoping to market toward even more women. Buick also likes what Hello Sunshine stands for. Buck believes that Hello Sunshine’s desire to shine a light on women and place them at the center of stories represents a great movement to be part of.
Hello Sunshine also releases TV shows and movies. As part of this partnership, Hello Sunshine will feature Buick vehicles in many of its projects and films that are released on its streaming services.
What Does This Built-In App Offer?
The Hello Sunshine app is now built into the 2020 Buick Encore GX’s advanced infotainment system. With a few taps of the touch screen, you can sort through a wide variety of audiobooks and podcasts to listen to while you drive. This app is powered by Audiobooks.com. Buick plans to equip many newer Buick models with Hello Sunshine’s in-vehicle app at the beginning of 2021.
What Else Does the Buick Encore GX Offer?
While Buick’s partnership with Hello Sunshine is a great reason to check out the Buick Encore GX, it’s most definitely not the only reason this small SUV is a great choice. When it comes to performance, the Encore GX has everything you need in a compact SUV. From an available all-wheel-drive system to StabiliTrak, it comes ready to give you confidence and control on the road at all times. Its interior is also quite spectacular. It offers luxurious features such as leather seats, a heated steering wheel, and a panoramic moonroof.
To top off this lineup of great features, the Encore GX comes with a host of standard safety features, including front pedestrian braking, forward collision alert, lane keep assist with lane departure warning, and automatic emergency braking.
If you’re interested in seeing the Hello Sunshine in-vehicle app in action, head to Carlisle Buick GMC to check out our latest inventory.
Photo courtesy of Buick
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